Empowering business owners to achieve balance and create success
“I am tired of seeing good businesses fail because they lack a foundation, their marketing sucks, business owners are in overwhelm and they have left it to late to ask for help.”
Rachel Allan believes it is possible for business owners to achieve balance and create a successful business. Working with business owners to establish a strong foundation to grow a successful business. Creating authentic, dynamic and savvy marketing for business success.
Balance and Success can be achieved once you define what it looks like for you. Then you make small changes in your every day life, for big impact.
Rachel Allan is your partner in marketing. Guiding you in business development and marketing. Providing clients with a mix of coaching, planning and implementation services. Plus a niche range of services developed specifically for mums in business. You can view those here
The values of knowledge, collaboration and connection underlie all services provided.
In 2016 Rachel Allan launched When Business Meets Baby – her story of having a busy business and then a baby. Together with 30 contributors including Janine Allis and Carolyn Creswell, the book provides practical tips and tools to achieving balance. The book has led to Rachel being a sought-after coach, speaker and guest on podcasts.
We operate online and have an office in Ballarat, Victoria, with a global reach with an audience that spans Australia, New Zealand, UK and America.
Technology is advancing marketing at a quicker rate than many individual marketers can keep up (read about the future of marketing here). Today there is so many ways for business to promote their product/service. In order to benefit our clients we believe a collaborative approach between marketers is essential.
Rachel is highly sought after as facilitators, guest bloggers, speakers and panellists. Providing insights into the areas of Achieving Balance as a mum in business and Creating business success with effective marketing.
Point of Difference
Rachel Allan is an authority in marketing strategy and mums in business. Offering personalisation to our clients. Giving clients knowledge and affordable solutions, empowering you to choose success. Uniquely providing opportunities for collaboration with Australia’s best marketing professionals.
Providing you with technical Insight and marketing experience that will develop your skills to create and market your online business. However if you lack the time we can deliver on your plan, ensuring you understand the process at every step.
Our customised solutions have been created with the understanding that every business and owner is unique. The diverse range of services and products we offer is testament to this.
Rachel Allan founded Visionary in 2004 the 14 year story shows expansion and consolidation to meet the changing world of the owners. Our most recent innovation demostrates our ability to stay in touch with the needs of our clients and also the changing industry we operate in.
In that time Visionary has partnered with a range of national and state based client partners, from micro-businesses to ASX20 firms, on a multitude of online and offline projects.
2018 - Visionary 3.0 is launched - a new collaborative approach to marketing and rebranded to Rachel Allan
2016 - Rachel launches When Business Meets Baby and chooses to change her name in alignment with her daughter and partner
2015 - Focus on core business begins in earnest.
2014 - Online shop is closed down and Visionary weddings comes to an end. Visionary launches Marketing Lounge and Online Courses.
2013 - Visionary ends all self funded events & begins wind down of Visionary weddings, maintaining an online store. Final Visionary wedding expo is held.
2012 - Final Baby & Children’s Expo is held
2011 - Visionary Group Created. First Ballarat Baby & Children’s Expo held
2010 - Ballarat Brides is renamed to Visionary wedding expo and expanded to 2 events per year
2009 - Jalapeno eBusiness and Visionary events & marketing merge to create Visionary events, marketing, ebusiness
2008 - CARK Enterprises Pty Ltd created. First Ballarat Brides event is held
2007 - Re-launched as Visionary events & marketing. Jalapeno eBusiness Consulting founded by Craig Allan. Eventuresque is purchased launching Visionary weddings as a hire & styling business
2004 - Visionary events founded by Rachel Kinscher