Rachel Allan shares with you her knowledge and experience across all facets of marketing. From planning, research, strategy, campaigns, funnels, review and hints on implementation.

Controlling the chaos of your marketing, and making it simpler for you to create business success.

Press the reset button – it is never too late

Press the reset button – it is never too late

This article originally appeared on the Business Business Business blog, you can see it hereWe are now a quarter of the way through the year. How are your plans going? Your news resolutions? Your goals?Are you kicking goals and achieving great things? Or maybe you...

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Who Are You?

This article originally appeared on the 1000 Ripple Effects blog, you can see it hereWhen was the last time you asked yourself “Who am I?” Really truly explored ‘you’. Your history, future dreams and how you show up in life today?Everybody has a story, a journey they...

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Simple: marketing starts with a plan

Simple: marketing starts with a plan

Keep it simple. Make it easy. Be creative. See the results.Marketing confuses business owners. I see it all the time. It doesn't have to be. You need to make your marketing efforts relevant to your business. Set objectives you can achieve, without setting yourself up...

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A support community— helping you do it all

A support community— helping you do it all

This article originally appeared in the online version of Bubble LifeWe are not designed to be able to do it all – alone. Being a present mum, domestic goddess, super business women – none of it. Super-mum is a myth and kept alive by others highlight reels on social...

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Changing Direction

Changing Direction

As an ex-sailor, I have always loved this saying:"When you can't change the direction of the wind ~ adjust your sails."I would spend every Saturday racing around buoys on a lake ~ sometimes in the ocean. You would be given a course and the first boat home wins. I can...

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Making your goals happen

Making your goals happen

This article first appeared on Business Business BusinessA person with a goal will achieve more, feel focused and have a sense of accomplishment when the goal is achieved. They will have success because they are stretching themselves and growing their business.Just...

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The lifecylce of a mum in business

The lifecylce of a mum in business

This article originally appeared in Inside Small BusinessOne of the many questions I pondered when writing When Business Meets Baby was when is the ideal time to start a business – before or after you have a baby?I considered the motivations people have for starting a...

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Choosing Success

Choosing Success

Being an entrepreneur and business owner is challenging. There are amazing ups, but terrible downs. For some,you may get stuck in the downs. I am really interested to understand the difference between those who climb out of the downs and those who choose to exit their...

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Doing it alone……

Doing it alone……

The fastest growing business sector is that of Women in business - and women who are also mums. And they are starting micro-businesses in droves from their kitchen table - often with a child hanging off their leg.Too many of these businesses will fail. Businesses with...

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Asking for help…..why is it so hard?

Asking for help…..why is it so hard?

As an independent, high achiever, I am used to just getting on and getting the job done. At whatever cost to my health and time. Well I used to be until I had a child and my priorities shifted. The person I used to be would not ask for help, I would just keep pushing...

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Step into the real you & be on purpose all year round

Step into the real you & be on purpose all year round

This was originally published in an online magazine from Smart Healthy Women - link hereYou set a New Year’s Resolution and here it is well into January and you have FAILED.  Summer got in the way, children got in the way, you lost focus and energy. Health goals,...

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Plan for a successful 2018

Plan for a successful 2018

New Years Eve resolutions are a funny thing - often made up on the spot - and not robust enough to last the year. I don't make them anymore preferring instead to set goals for myself and then break them down into actions that I can achieve on a daily basis.Are you...

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