Marketing is simply telling your customer about your product or service and having them buy from you. To do this statement justice you need to UNDERSTAND your customers. Like really understanding them. Their desires and values. Their challenges and pain. Where they...
Adapted from authentic, dynamic, savvy: Modern marketing for business success by Rachel Allan Authentic campaigns give your marketing structure and also give you the confidence to implement your strategy – this ensures your marketing is effective, resulting in...
It has been said that images and video on social media gain higher engagement through more likes and sharing. The incredible rise in popularity of platforms like Pinterest and Instagran which are purely image based only proves this.What are your options?YouTube has...
Let’s celebrate, Pinterest is still alive, infact it is more than alive – this platform is fast rising to become one of the giants of the social media world.It had been a while since I had heard anything about Pinterest. It is no secret that this is my all time most...
“…We get phone calls out of the blue all the time at Visionary Group from people who can put us “… on first page of Google” – after asking them if they have actually had a look at our business (Digital Marketing Strategy), I politely say “No Thanks”...
Google indicated last year that extra emphasis was going to be given to mobile responsive websites. Furthermore, the early adopters of integrated mobile ready sites with quality local search capabilities are going to be the standout winners with the next Google update...
