modern marketing for business success
Authentic, Dynamic, Savvy
Avaialble in Print and soon to be audio version.
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The complete marketing system
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Does marketing drive you dotty?
Would you like to create real results?
Then there is only one solution: follow the trusted advice of experienced marketer Rachel Allan.
Look, inauthentic old-school marketing just doesn’t work these days. You need modern marketing. In fact, you need a ground-breaking system that blends proven, cutting-edge marketing strategies with potent mindset work.
Rachel has created this innovative system, and she shares it with you in Authentic, Dynamic, Savvy.
She recommends closing your ears to all the well-intentioned (but misguided) advice and marketing gobbledygook being offered up on the internet, and instead focusing on three core elements:
- Authentic campaigns
- Dynamic strategy
- Savvy research
But wait! There’s so much more!
If you are serious about creating holistic life and business success, you need to know about – and implement – three other crucial elements. The details of all six elements are revealed in this refreshing guide to results-focused marketing.
Get ready to become one of the new generation of business owners who are creating success on their terms. Take control, and make the leap from chaos to clarity – without going dotty!
Marketing has changed so much in the last decade. In the old days it was about using the psychology of fear to try to make people buy things. Now it’s all about the psychology of connection. Fear-based and fake advertising doesn’t work anymore. People want truth, authenticity and genuine connection. They want to feel the real passion, see the real person and hear the real story. Rachel’s easy-to-implement framework for delivering authentic marketing is the how-to marketing guide every entrepreneur needs.
Being in business can be difficult with an ever changing market – especially in marketing.
Marketing is a process that is fluid, ever-changing and essential to business – and not all business owners are gifted with the “marketing gene”. So, Authentic, Dynamic, Savvy: Modern marketing for business success is here to help. Rachel Allan walks her talk, and in this book she walks you through the world of marketing (and provides advice from experts like me), sharing with you systems and processes that will help you become authentic, dynamic, savvy and in charge of your marketing journey.
Most business owners are great practitioners – they’re outstanding at what they do, but most are NOT great marketers. This is likely to be one of the primary factors in the failure of so many businesses in their first year! Through this book Rachel teaches great strategy and simple steps for implementing successful marketing, but she also gives you permission (and actions to take) to create a life of freedom. It’s simple to read and well laid out, and you’ll be able to pick it up at any page and take a positive action that will yield results in your business.
The ultimate accompanimnent to Authentic, Dynamic, Savvy: Modern marketing for business success; the workbook takes you deeper into the theory talked about in the book ~ giving you space to actually do the work!
Make 2020 a year where you are focused and planned. Where you see your business success by using effective, modern marketing.
How will you balance the roles of business owner and mother?
Would you like wisdom from women who have been there?
All over the globe, women are taking control by starting their own businesses – businesses that (they hope) will grow around the needs of their babies. If you are ready to combine entrepreunership with the rewards of motherhood, let Rachel Allan’s first book show you how to do it with love, grace, business smarts and pizzazz.