modern marketing for business success

Authentic, Dynamic, Savvy

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The complete marketing system

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Rachel Allan is avaiable to speak 

Does marketing drive you dotty?

Would you like to create real results?

Then there is only one solution: follow the trusted advice of experienced marketer Rachel Allan.

Look, inauthentic old-school marketing just doesn’t work these days. You need modern marketing. In fact, you need a ground-breaking system that blends proven, cutting-edge marketing strategies with potent mindset work.

Rachel has created this innovative system, and she shares it with you in Authentic, Dynamic, Savvy.

She recommends closing your ears to all the well-intentioned (but misguided) advice and marketing gobbledygook being offered up on the internet, and instead focusing on three core elements:

  • Authentic campaigns
  • Dynamic strategy
  • Savvy research

But wait! There’s so much more!

If you are serious about creating holistic life and business success, you need to know about – and implement – three other crucial elements. The details of all six elements are revealed in this refreshing guide to results-focused marketing.

Get ready to become one of the new generation of business owners who are creating success on their terms. Take control, and make the leap from chaos to clarity – without going dotty!

Marketing has changed so much in the last decade. In the old days it was about using the psychology of fear to try to make people buy things. Now it’s all about the psychology of connection. Fear-based and fake advertising doesn’t work anymore. People want truth, authenticity and genuine connection. They want to feel the real passion, see the real person and hear the real story. Rachel’s easy-to-implement framework for delivering authentic marketing is the how-to marketing guide every entrepreneur needs.

Peace Mitchell

Co-Founder, The Women’s Business School and AusMumpreneur

Being in business can be difficult with an ever changing market – especially in marketing. 

This book gives fresh insight into this world and also really practical tips. 
Recommend everyone having a read. 
Jemimah Ashleigh

Authority on Positioning

Marketing is a process that is fluid, ever-changing and essential to business – and not all business owners are gifted with the “marketing gene”. So, Authentic, Dynamic, Savvy: Modern marketing for business success is here to help. Rachel Allan walks her talk, and in this book she walks you through the world of marketing (and provides advice from experts like me), sharing with you systems and processes that will help you become authentic, dynamic, savvy and in charge of your marketing journey.

Linda Reed-Enever

PR & marketing strategist

This book has everything! Rachel has done so much of the work for you so you have a solid business bible to walk you through modern marketing for business success. I’ve been in business for 15 years and I can’t wait to get my hands on a copy of this book and to share it with other business owners. There are components in this book that you wouldn’t always consider when it comes to being strategic about your marketing but are oh-so-relevant. It will ignite and inspire you and give you lots to work with to ensure your business too is Authentic, Dynamic and Savvy!
Rosie Shilo

Founder, Virtually Yours

Most business owners are great practitioners – they’re outstanding at what they do, but most are NOT great marketers. This is likely to be one of the primary factors in the failure of so many businesses in their first year! Through this book Rachel teaches great strategy and simple steps for implementing successful marketing, but she also gives you permission (and actions to take) to create a life of freedom. It’s simple to read and well laid out, and you’ll be able to pick it up at any page and take a positive action that will yield results in your business. 

Rebel Black

Founder & CEO, THE Rural Woman

Marketing Workbook

The ultimate accompanimnent to Authentic, Dynamic, Savvy: Modern marketing for business success; the workbook takes you deeper into the theory talked about in the book ~ giving you space to actually do the work!

Marketing Planner

Make 2020 a year where you are focused and planned. Where you see your business success by using effective, modern marketing.

 

 

How will you balance the roles of business owner and mother?

Would you like wisdom from women who have been there?

 

All over the globe, women are taking control by starting their own businesses – businesses that (they hope) will grow around the needs of their babies. If you are ready to combine entrepreunership with the rewards of motherhood, let Rachel Allan’s first book show you how to do it with love, grace, business smarts and pizzazz.

   

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