Rachel Allan’s shop

Rachel’s new book is on pre-order and here is what Peace has said:

“Marketing has changed so much in the last decade. In the old days it was about using the psychology of fear to try to make people buy things. Now it’s all about the psychology of connection. Fear-based and fake advertising doesn’t work anymore. People want truth, authenticity and genuine connection. They want to feel the real passion, see the real person and hear the real story. Rachel’s easy-to-implement framework for delivering authentic marketing is the how-to marketing guide every entrepreneur needs.”

 ~ Peace Mitchell Co-founder, The Women’s Business School and AusMumpreneur