authentic dynamic savvy

Modern marketing for business success

The Blog

Planning for Success

It’s all up to you – Accountability

This article was originally posted on the BusinessBusinessBusiness website - link to the original articleThe thing that sets apart the people who get stuff done and those who float along in life – is accountability. Making sure you do what you say you are going to...

Collaboration Vs Competition

This article originally appeared in the digital magazine - Smart Healthy Women - view the magazine hereI am done with competition. I am replacing it with collaboration. Because I truly believe there is enough work for everyone. I also think we get so hung up on trying...

Is it possible to choose success?

This article originally appeared in Inside Small Business - see the article hereBeing an entrepreneur and business owner is challenging. There are amazing ups, but terrible downs. Of new small businesses being started, 70 per cent are owned by women. Sadly, one in...

Technology is here to stay and it is getting bigger

This article originally appeared in the online magazine - eBubble Life - follow this linkTechnology has changed the way we manage our life. Most us have a smart phone in our pocket. Our smart phone is full of apps that manage so many different aspects of your...

Press the reset button – it is never too late

This article originally appeared on the Business Business Business blog, you can see it hereWe are now a quarter of the way through the year. How are your plans going? Your news resolutions? Your goals?Are you kicking goals and achieving great things? Or maybe you...

Who Are You?

This article originally appeared on the 1000 Ripple Effects blog, you can see it hereWhen was the last time you asked yourself “Who am I?” Really truly explored ‘you’. Your history, future dreams and how you show up in life today?Everybody has a story, a journey they...

Simple: marketing starts with a plan

Keep it simple. Make it easy. Be creative. See the results.Marketing confuses business owners. I see it all the time. It doesn't have to be. You need to make your marketing efforts relevant to your business. Set objectives you can achieve, without setting yourself up...

A support community— helping you do it all

This article originally appeared in the online version of Bubble LifeWe are not designed to be able to do it all – alone. Being a present mum, domestic goddess, super business women – none of it. Super-mum is a myth and kept alive by others highlight reels on social...

Changing Direction

As an ex-sailor, I have always loved this saying:"When you can't change the direction of the wind ~ adjust your sails."I would spend every Saturday racing around buoys on a lake ~ sometimes in the ocean. You would be given a course and the first boat home wins. I can...

Making your goals happen

This article first appeared on Business Business BusinessA person with a goal will achieve more, feel focused and have a sense of accomplishment when the goal is achieved. They will have success because they are stretching themselves and growing their business.Just...

Dynamic Strategy

Using Social Media As It Should Be

There are few businesses who use social media as it should be used. To engage your audience. To create posts that encourage ‘conversation’. There are many different ways that you can do that, which will vary depending on the business that you are in.Recently a local...

Social Video – what you need to know

It has been said that images and video on social media gain higher engagement through more likes and sharing. The incredible rise in popularity of platforms like Pinterest and Instagran which are purely image based only proves this.What are your options?YouTube has...

Pinterest surpasses Instagram beating Google

Let’s celebrate, Pinterest is still alive, infact it is more than alive – this platform is fast rising to become one of the giants of the social media world.It had been a while since I had heard anything about Pinterest. It is no secret that this is my all time most...

So You Want To Be 1st Page On Google?

“...We get phone calls out of the blue all the time at Visionary Group from people who can put us “... on first page of Google” - after asking them if they have actually had a look at our business (Digital Marketing Strategy), I politely say “No Thanks” and end the...

Google Algorithm April 21 Update Confirms Importance of SOcial, LOcal & MObile (SOLOMO)

Google indicated last year that extra emphasis was going to be given to mobile responsive websites. Furthermore, the early adopters of integrated mobile ready sites with quality local search capabilities are going to be the standout winners with the next Google update...

Why You Absolutely Still Need A Business Website!

Over the years, every now and then when attending networking events, we hear a familiar remark - ‘I don’t need a website’... we respond by saying ‘Good luck with that!’ The role of the website is still as important than it was a decade ago, some may see that social...

What Do I Want From Networking?

I have recently started to extend my networks and attended a few new events, just to see what they are like. I have found meeting new people to be refreshing, and guess what even some doors have been opened for opportunities - I like that!Sometimes you just need to...

Three M’s to a competitive website

Your website is just as important as your shop front or office - as such it should be maintained, managed and marketed in the same way. The three m's of a competitive website:Maintained: This includes keeping content up-to-date, links working, uptime and speed of your...

My website is a waste of time, I don’t need it

Your website is an extension of your business, it should provide information to existing and potential clients/customers, it should give people opportunities to learn more about your offerings and to connect with you. There is not a business type that I can think of...

Why you can’t reach your customer.

Personalisation – that is the way of the future. Just like your favourite shop knows your name, your partners and kids names, the things you like and how you want to purchase – as will your favourite websites, search engines and social media.It doesn’t matter what...

Unique Funnels

Using Social Media As It Should Be

There are few businesses who use social media as it should be used. To engage your audience. To create posts that encourage ‘conversation’. There are many different ways that you can do that, which will vary depending on the business that you are in.Recently a local...

Social Video – what you need to know

It has been said that images and video on social media gain higher engagement through more likes and sharing. The incredible rise in popularity of platforms like Pinterest and Instagran which are purely image based only proves this.What are your options?YouTube has...

Pinterest surpasses Instagram beating Google

Let’s celebrate, Pinterest is still alive, infact it is more than alive – this platform is fast rising to become one of the giants of the social media world.It had been a while since I had heard anything about Pinterest. It is no secret that this is my all time most...

So You Want To Be 1st Page On Google?

“...We get phone calls out of the blue all the time at Visionary Group from people who can put us “... on first page of Google” - after asking them if they have actually had a look at our business (Digital Marketing Strategy), I politely say “No Thanks” and end the...

Google Algorithm April 21 Update Confirms Importance of SOcial, LOcal & MObile (SOLOMO)

Google indicated last year that extra emphasis was going to be given to mobile responsive websites. Furthermore, the early adopters of integrated mobile ready sites with quality local search capabilities are going to be the standout winners with the next Google update...

What Do I Want From Networking?

I have recently started to extend my networks and attended a few new events, just to see what they are like. I have found meeting new people to be refreshing, and guess what even some doors have been opened for opportunities - I like that!Sometimes you just need to...

Why you can’t reach your customer.

Personalisation – that is the way of the future. Just like your favourite shop knows your name, your partners and kids names, the things you like and how you want to purchase – as will your favourite websites, search engines and social media.It doesn’t matter what...

Good Headshots Will Sell More

Having a great looking head shot will assist you with branding for both your business and also yourself.Having a bad head shot will not envoke trust in potential clients/customers. Bad includes: Out of date pictures (I once met someone after connecting with them...

Facebook Ads: Maturing product worth a look… potential threat to Google AdWords for business?

At Visionary, we've run numerous advertising campaigns for our clients and also for ourselves, we've seen the potential in the early stages and the increasing positive impact Facebook delivers to business.Things are ramping up quickly at Facebook in terms of how...

Facebook Changes to affect business

Social media is about that - being social - not salesy. Gently pulling people into your business through telling a compelling story - not thrusting your message onto them and ramming it down throats of unwilling people, over and over and over again. Facebook has...

Savvy Research

So You Want To Be 1st Page On Google?

“...We get phone calls out of the blue all the time at Visionary Group from people who can put us “... on first page of Google” - after asking them if they have actually had a look at our business (Digital Marketing Strategy), I politely say “No Thanks” and end the...

Why You Absolutely Still Need A Business Website!

Over the years, every now and then when attending networking events, we hear a familiar remark - ‘I don’t need a website’... we respond by saying ‘Good luck with that!’ The role of the website is still as important than it was a decade ago, some may see that social...

What Do I Want From Networking?

I have recently started to extend my networks and attended a few new events, just to see what they are like. I have found meeting new people to be refreshing, and guess what even some doors have been opened for opportunities - I like that!Sometimes you just need to...

Why you can’t reach your customer.

Personalisation – that is the way of the future. Just like your favourite shop knows your name, your partners and kids names, the things you like and how you want to purchase – as will your favourite websites, search engines and social media.It doesn’t matter what...

Good Headshots Will Sell More

Having a great looking head shot will assist you with branding for both your business and also yourself.Having a bad head shot will not envoke trust in potential clients/customers. Bad includes: Out of date pictures (I once met someone after connecting with them...

Creating a ‘job’ that will challenge and inspire

Have you ever had that feeling that you are doing something that is so totally right for you; You feel excited, energised, positive and buzzing with anticipation as to what wonderful thing will happen next for you; The universe is in alignment, it is all working out...

Are you ready to start your own business?

The motivation for people to start a business is often as diverse as the businesses that they choose to start. For some it comes out of desperation to not being able to find a job; for some it is the need to not want to ‘work for the man’; for others it is because you...

SOLOMO: Will Retail Consumer Big Data Self Regulation Protect Privacy?

Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better - offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based services...

Challenges for a Business in a Facebook World

By Craig Allan, Visionary GroupWhen I sat down to write this article I recalled numerous conversations about Social Media, and Facebook in particular. We’ve reviewed some of the finer issues that consistently emerge in talks with our client partners... most of the...

Online Surveys – A Streamlined Approach

By Craig Allan"Running surveys from a traditional perspective can be costly and takes a lot of time and effort, by utilising the benefits of the Internet researchers are able to streamline several aspects of the process; the capture and analysis of respondent data is...

Authentic Campaigns

Pinterest surpasses Instagram beating Google

Let’s celebrate, Pinterest is still alive, infact it is more than alive – this platform is fast rising to become one of the giants of the social media world.It had been a while since I had heard anything about Pinterest. It is no secret that this is my all time most...

So You Want To Be 1st Page On Google?

“...We get phone calls out of the blue all the time at Visionary Group from people who can put us “... on first page of Google” - after asking them if they have actually had a look at our business (Digital Marketing Strategy), I politely say “No Thanks” and end the...

Why You Absolutely Still Need A Business Website!

Over the years, every now and then when attending networking events, we hear a familiar remark - ‘I don’t need a website’... we respond by saying ‘Good luck with that!’ The role of the website is still as important than it was a decade ago, some may see that social...

Why you can’t reach your customer.

Personalisation – that is the way of the future. Just like your favourite shop knows your name, your partners and kids names, the things you like and how you want to purchase – as will your favourite websites, search engines and social media.It doesn’t matter what...

Good Headshots Will Sell More

Having a great looking head shot will assist you with branding for both your business and also yourself.Having a bad head shot will not envoke trust in potential clients/customers. Bad includes: Out of date pictures (I once met someone after connecting with them...

Ballarat CoLab: From Potential to Purpose

Since mid 2013, Craig from Visionary has been contributing to the development of a new coworking space - initially to exchange ideas during the feasibility stage and now as Secretary of the recently formed interim board, given the task to turn the dream into...

SOLOMO: Will Retail Consumer Big Data Self Regulation Protect Privacy?

Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better - offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based services...

Google’s New Hummingbird Algorithm: Continual Improvement Delivering Better Search

Google celebrated 15 years this September, which is a big deal considering the Internet officially started in 1995. Also at this time Google has also rolled out an update of it’s algorithm dubbed ‘hummingbird’, aimed at making searches easier for the user.SEO experts...

Apps To Simplify Your Life

The use of technology dominates and has supposed to have made life easier and simple. A quick scan of your phone will show loads of apps (mine is also full of toddler games for miss 2). Some apps I have downloaded because they looked great at the time and I have never...

The Time For Giving Is Here

A well organised and planned business is starting to think about their Christmas giving. Traditionally this is the time of year for Christmas cards, street decorations, giving presents, work parties and spending time with friends and family. It can also be stressful...

Review & Pivot

So You Want To Be 1st Page On Google?

“...We get phone calls out of the blue all the time at Visionary Group from people who can put us “... on first page of Google” - after asking them if they have actually had a look at our business (Digital Marketing Strategy), I politely say “No Thanks” and end the...

Three M’s to a competitive website

Your website is just as important as your shop front or office - as such it should be maintained, managed and marketed in the same way. The three m's of a competitive website:Maintained: This includes keeping content up-to-date, links working, uptime and speed of your...

My website is a waste of time, I don’t need it

Your website is an extension of your business, it should provide information to existing and potential clients/customers, it should give people opportunities to learn more about your offerings and to connect with you. There is not a business type that I can think of...

SOLOMO: Will Retail Consumer Big Data Self Regulation Protect Privacy?

Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better - offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based services...

Google’s New Hummingbird Algorithm: Continual Improvement Delivering Better Search

Google celebrated 15 years this September, which is a big deal considering the Internet officially started in 1995. Also at this time Google has also rolled out an update of it’s algorithm dubbed ‘hummingbird’, aimed at making searches easier for the user.SEO experts...

Apps To Simplify Your Life

The use of technology dominates and has supposed to have made life easier and simple. A quick scan of your phone will show loads of apps (mine is also full of toddler games for miss 2). Some apps I have downloaded because they looked great at the time and I have never...

Open Source Software

By Craig Allan" Open Source used to have questionable reliability and was not considered to be best for business - Now Open Source software rivals the big brand companies for share of the business tools landscape... and this is only the beginning!"Operating systems,...

Challenges for a Business in a Facebook World

By Craig Allan, Visionary GroupWhen I sat down to write this article I recalled numerous conversations about Social Media, and Facebook in particular. We’ve reviewed some of the finer issues that consistently emerge in talks with our client partners... most of the...

Online Surveys – A Streamlined Approach

By Craig Allan"Running surveys from a traditional perspective can be costly and takes a lot of time and effort, by utilising the benefits of the Internet researchers are able to streamline several aspects of the process; the capture and analysis of respondent data is...

Internet Marketing Campaigns

By Craig AllanA typical campaign would utilise some or all of the following activities:Development of targeted keywords to accurately describe your product and services; continual review of keywords and development of new keywords as new markets are targeted, your...
Planning for Success

Planning for Success

Adapted from authentic, dynamic, savvy: Modern marketing for business success by Rachel Allan Every entrepreneur wants success in their business. However, success does not happen overnight, and you will have failures along the way. That is business and the life of an...

Review & Pivot

Review & Pivot

Choose to review and pivot to:
• Achieve your dreams and create business success
• Improve marketing outcomes
• Maintain your uniqueness, pivoting as you need to
• Celebrate goal achievement

Unique Funnels

Unique Funnels

Choose unique funnels to:
• Connect to your customers’ forthcoming journey with your business
• Move your customers through the funnel by understanding them
• Earn trust and respect by nurturing your customers
• Be present with yourself, business and customer
• Develop customer loyalty by showing gratitude

Authentic Campaigns

Authentic Campaigns

Choose authentic campaigns to:
• Showcase your authenticity and build trust through the power of story
• Manage your digital marketing consistently
• Find pleasure in planning to overcome procrastination
• Develop a growth mindset

Dynamic Strategy

Dynamic Strategy

Choose dynamic strategy to:
• Create positive, progressive goals
• Achieve balance
• Connect you, your business and your customers through on-point and
authentic branding
• Realise the importance of taking action and understanding the source
of procrastination

Savvy Research

Savvy Research

Choose savvy research to:
• Create a purpose-driven business
• Be unique in the way you show up
• Attract your ideal customer
• Develop trust in yourself, allowing you to be the best version of YOU

It’s all up to you – Accountability

It’s all up to you – Accountability

This article was originally posted on the BusinessBusinessBusiness website - link to the original articleThe thing that sets apart the people who get stuff done and those who float along in life – is accountability. Making sure you do what you say you are going to...

Collaboration Vs Competition

Collaboration Vs Competition

This article originally appeared in the digital magazine - Smart Healthy Women - view the magazine hereI am done with competition. I am replacing it with collaboration. Because I truly believe there is enough work for everyone. I also think we get so hung up on trying...

Is it possible to choose success?

Is it possible to choose success?

This article originally appeared in Inside Small Business - see the article hereBeing an entrepreneur and business owner is challenging. There are amazing ups, but terrible downs. Of new small businesses being started, 70 per cent are owned by women. Sadly, one in...

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