Over the years, every now and then when attending networking events, we hear a familiar remark – ‘I don’t need a website’… we respond by saying ‘Good luck with that!’ The role of the website is still as important than it was a decade ago, some may see that...
Your website is just as important as your shop front or office – as such it should be maintained, managed and marketed in the same way. The three m’s of a competitive website:Maintained: This includes keeping content up-to-date, links working, uptime and...
Personalisation – that is the way of the future. Just like your favourite shop knows your name, your partners and kids names, the things you like and how you want to purchase – as will your favourite websites, search engines and social media.It doesn’t matter what...
Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better – offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based...
Google celebrated 15 years this September, which is a big deal considering the Internet officially started in 1995. Also at this time Google has also rolled out an update of it’s algorithm dubbed ‘hummingbird’, aimed at making searches easier for the user.SEO experts...
The thing with marketing – in fact anything to do with business – is that you cannot rest on your laurels. Things change – you need to measure the success of your marketing and relate that to your original Research and Strategy, sometimes you may also need to refine...
