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Why You Absolutely Still Need A Business Website!

Why You Absolutely Still Need A Business Website!

Over the years, every now and then when attending networking events, we hear a familiar remark – ‘I don’t need a website’… we respond by saying ‘Good luck with that!’ The role of the website is still as important than it was a decade ago, some may see that...

SOLOMO: Will Retail Consumer Big Data Self Regulation Protect Privacy?

Tracking of consumer’s movement within a retail space can give valuable insight into how to sell products and services better – offering yet another dimension to the demographic ‘Big Data’ retailers glean from your everyday shopping.The use of location based...

Google’s New Hummingbird Algorithm: Continual Improvement Delivering Better Search

Google celebrated 15 years this September, which is a big deal considering the Internet officially started in 1995. Also at this time Google has also rolled out an update of it’s algorithm dubbed ‘hummingbird’, aimed at making searches easier for the user.SEO experts...

Research Your Success

The thing with marketing – in fact anything to do with business – is that you cannot rest on your laurels. Things change – you need to measure the success of your marketing and relate that to your original Research and Strategy, sometimes you may also need to refine...