by Rachel Allan | Jun 27, 2013 | campaign, integrated marketing, internal sales, marketing, research, strategy
Visionary are strong advocates of Integrated Marketing – it allows us to adopt new methods and practices and implement it right throughout our business and our client businesses. We also love to talk to people about Integrated Marketing and impress on you the need to...
by Rachel Allan | Jun 14, 2013 | campaign, communication, internal sales, marketing, social media, website
Do you want to find, attract and win new clients? Nurture and retain existing clients? Entice former clients back? You can do all of this while reducing your marketing and client service costs…..it is called relationship marketing!The time has come to talk...
by Rachel Allan | May 25, 2013 | campaign, communication, event management, marketing, social media
Publicity is defined as information used to draw public attention to people, products, services, events and so on.Publicity is an important part of an overall marketing campaign and needs to be managed to ensure that a consistent message or story is told.Publicity can...
by Rachel Allan | May 22, 2013 | branding, campaign, integrated marketing, marketing, strategy
Opportunities to market and promote your products and services are expanding, as are the way that people respond to promotions. Sifting through all of the options can be confusing and overwhelming – not helped by the numerous advertising consultants making contact...
by Rachel Allan | Mar 14, 2013 | event management, marketing
I was recently reading an industry journal that said that event producers are earning on average about $88,000 pa, this figure made me stop and think about all of the clients and proposals that we have managed in the past – and the way that the service that we...
by Rachel Allan | Feb 22, 2013 | business development, integrated marketing, marketing, social media, website
As happens at the start of the year all of the experts come out and give their take on what is going to be the ‘thing’ to do in their chosen field for that year. Marketing for 2013 has certainly had its fair share of articles written and thoughts...
